Quest

Discover your outdoor passion

Tools

Illustrator, InDesign, Blender

Role

Ideation, branding, 3D modeling

Duration

February to April 2025 | 3 months

About the Brand

Quest is a service that aids with outdoor experience planning and rentals in Canada.

Brand Meaning

The brand name Quest represents the journey of discovering new activities in the Canadian outdoors. It reflects the adventures people will enjoy during their search of finding a new hobby and exploring nature. We help with the outdoor experience planning and rental process for a seamless and convenient experience.

Mission

Our mission is to get people offline and participating in activities to move their body, have fun, connect with others, learn about themselves and their passions, and de-stress. The service will make experiences accessible and convenient avoiding the stress of planning and renting. Exploring new hobbies can be expensive and overwhelming, making it difficult to want to try new things and
find positive experiences. Our service will encourage people to discover and try new hobbies without committing. We believe everyone should have the opportunity to participate in activities, and never feel limited to what is easy.

Our mission is to get people offline and participating in activities to move their body, have fun, connect with others, learn about themselves and their passions, and de-stress. The service will make experiences accessible and convenient avoiding the stress of planning and renting. Exploring new hobbies can be expensive and overwhelming, making it difficult to want to try new things and find positive experiences. Our service will encourage people to discover and try new hobbies without committing. We believe everyone should have the opportunity to participate in activities, and never feel limited to what is easy.

Brand Book

Marketing Campaign

The Concept

The marketing campaign will center around directional signs that are often seen in the outdoors. It will encourage individuals to discover a new path and try different activities through Quest. The campaign will be paired with a pop-up in Downtown Toronto for visitors to gather together, learn about the brand, and celebrate new adventures. At the event, individuals will be given coupons to try the service at a discounted price, free drinks, merchandise, and get to enjoy live music.